Surely the most stylish and cool island in the Caribbean, Jamaica is not only the cradle of reggae but also a favorite destination for James Bond. While there is no shortage of luxury villas and white-sand beaches, Jamaica offers something that other destinations lack: a vibrant culture, wholly its own. Overflowing with character, Jamaica has a strong sense of self, which was shaped over the centuries during its fight for freedom and independence.

This national pride is reflected in the music, dance, cuisine and literature that originated in Jamaica but has since influenced people across the globe. The legacy of Bob Marley is intricately linked with the image of Jamaica, leaving an indelible mark on the country and the world.